Recipe for top stories
To make your own top stories, you need one ingredient – communication that is:
01
#Strategic
A strategic planning of content, processes and relationship allows you to keep your brand story under full control. A well-defined strategy is therefore the only way you can stay focused on your short-term and long-term objectives.
Neglecting strategy costs a fortune
Not just cost-wise, but also in terms of impact. Without a clearly defined strategy, your communication will be inconsistent and managed on a case-to-case basis, making it hard to achieve long-lasting results. Individual campaigns – no matter how well-thought-out they are – will not boost your brand until placed within a broader strategic framework.
Having a clear strategy:
- Facilitates and systematizes the achievement of business goals,
- Allows to you stay true to your brand values, vision and mission,
- Enables you to harmonize the messaging and content across all your communication campaigns – by sticking to your strategy, you will make sure they are coherent and cohesive.
Want to learn more?
jernej@dobrezgodbe.si
02
#In-depth
A strategic mindset demands an in-depth approach. This pertains not only to market research and data analysis, but also gaining a deeper understanding of your users, producing relevant content and building sustainable business relationships. It is thus the best way of preserving trust and loyalty.
Misinformation is easy to debunk and hard to forget
Welcome to the information age, when any piece of information is just one Google search away. If you do not fact-check your information, your users will. And they will surely call you out for your laziness and inaccuracy.
An in-depth approach:
- Makes it possible to thoroughly study your market and address your users with their needs and expectations,
- You can parse your messages and leave no question unanswered,
- Will ensure the information you publish is fact-checked and accurate.
Want to learn more?
aleksandra@dobrezgodbe.si
03
#True
Stories arouse emotions, which makes them excellent for conveying knoelwedge and information. But just telling stories won't cut it – brands have to live their stories, bring them to life and develop them. To avoid putting your reputation on the line, you have to practice what you preach.
Stay true to your story
There is no need to make stories up – your company is brimming with them. You can find them in your employees’ desk drawers and by analyzing the business relationships with your customers and partners. What is more, your users will recognize made-up stories that are not aligned with your values and vision.
Storydoing makes it possible:
- To clearly communicate your brand values, vision and mission,
- To stay on track with the achievement of your strategic objectives,
- To convincingly address your users – after all, actions speak louder than words.
Want to learn more?
uros@dobrezgodbe.si
04
#Modern
An in-depth strategic approach that is based on storydoing is not a guarantee for success in itself. You must also take into account the latest communication rules and guidelines, which means you should always be one step ahead of the trends.
Not everything is a TV or billboard ad
The times when brands could convince consumers with one-off TV and billboard ads are coming to a close. Not only because of the increasing number of communication channels and formats, but also due to the increased consumer consciousness. Consumers these days look for brands that are aligned with their views, opinions and convictions.
Modern communication enables you to:
- Easily draw the attention of your users,
- Catch up or stay ahead of your competitors,
- Disperse your distribution across different channels to increase your reach.
Want to learn more?
mitja@dobrezgodbe.si
05
#Responsive
Quick changes demand quick responses. This often allows us to deal away with a challenge before it leads to any serious consequences. A major part of our team are journalists, which is why responsiveness is a key building block of our DNA – even though we listed it last.
Responsiveness is double-faceted
Today, information circulates at the speed of light, which is why responsiveness is a key element of brand communication – responsiveness in terms of quick fixes, as well as responsiveness in terms of addressing topical events. If you want to stay one step ahead of your competition, you should not avoid difficult topics. Instead, address them promptly, in line with your values and vision.
Responsiveness allows you to:
- Efficiently handle unforeseen situations and adapt to change,
- Share content consistently since being responsive will make sure you never run out of stories – e.g., if you carry out a satisfaction survey, you can immortalize the results by means of an infographic.
