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Category: Modern

7 Apr 2022

Award ceremony on social media

Events can be tranferred to the digital environment in countless ways

Naročnik

SAP Central & Eastern Europe

Leto

2021

Avtor prispevka

Kristijan Radikovič

Each year, SAP awards their clients in Central and Eastern Europe with awards for the best and fastest implementations of SAP’s IT solutions . Due to the extraordinary circumstances surrounding the 2020 award ceremony, the event could not be implemented in person. Upon our proposal, they decided to move the event to a digital environment – LinkedIn.

Background

The challenge faced by SAP was multi-layered. First, the in-person event that the company’s employees and business partners are used to, was impossible due to extraordinary measures. Border crossing depended on country-specific decisions, which practically changed overnight. Gatherings of large numbers of people at events was also restricted.

In addition to this, our client wanted to move away from the established, “old-fashioned” award ceremony format, in which award recipients received diplomas. As per our client, these hold little value and are just “one more surface” for dust to accumulate on. Instead, they wanted to provide a new kind of experience to the award recipients and give them something useful.

The last challenge was that all events since the beginning of the pandemic were virtual or (a few of them) hybrid. Most SAP employees were fed up with this approach. They wanted some “genuine” contact that would take into account the epidemiological recommendations, which differed from country to country.

Solution

SAP CEE cooperates with successful multi-national companies, SMEs and various state authorities across the entire Central and Eastern Europe – the award recipients are thus a part of SAP’s B2B and B2G community. The questions that we posed to SAP while coming up with the solution were, “How can we provide a first-class experience to the award recipients without a virtual event?” and ” What useful award can SAP present to the recipients?”

Answer: A series of videos that SAP would post on their LinkedIn over a period of two weeks. In the first week, we posted five videos which presented the nominees across five categories. In the second week, we posted one video per day to present the award recipient’s project.

But since SAP CEE doesn’t have its own LinkedIn profile, the nominee and award recipient videos weren’t posted on a single profile. Instead, the videos were posted on the country-specific personal profiles of SAP employees with the highest number of connections. In some countries, their personal networks surpass those of the country-specific company profiles themselves.

Result

After the ceremony, our client was so thrilled with the response they received from the nominees, award recipients and the general public. Even the nominees who did not receive rewards were not disappointed. On the contrary – they were so thrilled with the media coverage they received during the award ceremony on LinkedIn that they even shared the posts by SAP employees on their own profiles.

Projects, such as the SAP CEE Quality Awards for Customer Success, are proof that the digital environment is full of opportunities that haven’t been tapped into yet. These often perform better than well-established formats. But don’t take us wrong – established formats such as virtual events are not passé – all they need is a bit of spice and creativity.

15 Mar 2022

Live newsroom at an advertising festival

Stories about the thirty-year history of advertising in Slovenia

Naročnik

Slovenian Advertising Chamber

Leto

2021

Avtor prispevka

Kristijan Radikovič

The Slovenian Advertising Festival (SOF) is the main advertising festival in Slovenia, organized by the Slovenian Advertising Chamber. Each year, SOF presents awards to the best advertisments and advertising campaigns. The festival also hosts internationally acclaimed speakers, who present the best practices and advertising trends. In 2021, the organizers invited us to set up a live newsroom at the event.

Background

SOF is a festival with a thirty-year-long history, which highlights the best practices in the Slovene and global advertising industry. Due to the looming climate crisis and the increasing need for sustainable practices, the main theme of the 30th SOF was sustainable advertising. Aside from renowned speakers, such as Aljoša Bagola, Kukla and Matea Benedetti, our company director also took the stage – this time as a moderator.

We are always eager to attend advertising festivals. Not only because of quality line-ups and knowledgeable speakers, but also for networking and crazy parties. This is why we are always extatic when the Slovenian Advertising Chamber invites us to set a live newsroom at their festival. They also invited us in 2021, when the festival was curtailed to a single day and relocated from the Portorož seafront to Litostroj in Ljubljana.

Solution

At the 30th, we got our very own corner, where we set up a cozy little filming studio. We invited renowned speakers for a short interview and asked them to share their memories of SOF and present their own views on how we could make the Slovene advertising industry more sustainable. We edited some of the interviews on the spot and screened them at the festival, while others were edited post-festum and posted by the Slovenian Advertising Chamber on their social media channels.

In addition to the interviews with acclaimed guests, we also produced a report video. Featuring statements by the organizers and other guests as well as B-roll footage from the event, the video encapsulated and presented the atmosphere at the 30th Slovenian Advertising Festival. You can view the video at the top of this page.

9 Nov 2021

A virtual spectacle instead of a press conference

Event concept and execution on a digital platform

Naročnik

Mercator

Leto

2021

Avtor prispevka

Kristijan Radikovič

Mercator is a significant driver of the Slovene economy. Not only is it the chain store operator with the longest, 70-year tradition and one of the first self-service stores in Slovenia – it is also the best partner to local suppliers. Mercator is also one of the most prominent regional innovators in the field or retail. Its turnaround strategy has set an example for other West Balkans retailers to follow. In 2021, Mercator’s shares were bought by a Croatian powerhouse – the Fortenova Group.

Background

In 2014, Mercator was acquired by the Croatian Agrokor. Three years later, various circumstances forced the new owner of Mercator into a difficult position, which marked the beginning of the most complex restructuring of any European company in 2017–2018. Out of Agrokor’s ashes, a new company arose – the Fortenova Group, which successfully restructured Agrokor’s debt within a year.

But despite the fact that Fortenova acquired most of Agrokor’s retail, food, and agricultural companies, Mercator remained under Agrokor for a number of reason. In this time, Mercator revamped its turnaround strategy, kept repaying its debt and innovating its business models. In 2021, Fortenova finally acquired Mercator, which further strengthened Mercator’s presence on the regional markets.

For this occasion, Mercator and Fortenova Group wanted to hold a press conference, but they had trouble organizing it due to the COVID-19 pandemic. They ultimately decided to move the conference online with a livestream in four languages: Slovene, Croatian, Serbian and English. To help them develop the concept and stream the event, they contacted our team, since we haver all the necessary journalist and production knowledge.

Solution

The one-hour press conference on the acquisition of Mercator by the Croatian Forenova Group was streamed live frrom the Ljubljana Castle. The features, statements by the management and questions from Slovene suppliers for the CEO of Forenova Group and the President of Mercator’s Management Board were pre-recorded. This combination of livestream and pre-recorded material made the execution of the livestream easier for both our production team and the client.

The project was implemented in cooperation with Herman & Partners and our partner Confivo, which is developing a platform for online and hybrid events. This platform enabled journalists to attend the digital event and pose questions to the CEO of Fortenova and the President of Mercator’s Management Board in the second part of the event.

The press conference was attended by a total of 100 accredited journalists from Slovenia, Croatia, Bosnia and Herzegovina, Serbia and Montenegro. The quality of the concept and livestream execution was also recognized by Pop TV, a Slovenian commercial media, which stated: “Fortenova held a true multimedia spectacle to forecast a different, brighter future for Mercator.”

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