{"id":2613,"date":"2026-05-08T13:29:27","date_gmt":"2026-05-08T13:29:27","guid":{"rendered":"https:\/\/dobrezgodbe.si\/?p=2613"},"modified":"2026-05-08T13:31:49","modified_gmt":"2026-05-08T13:31:49","slug":"national-comic-day-how-we-gave-character-to-an-empty-frame-2","status":"publish","type":"post","link":"https:\/\/dobrezgodbe.si\/en\/national-comic-day-how-we-gave-character-to-an-empty-frame-2\/","title":{"rendered":"National Comic Day: How We Gave Character to an Empty Frame"},"content":{"rendered":"\n<style type=\"text\/css\">\n    #leadtext-block-block_63da3db67bdee {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"leadtext-block-block_63da3db67bdee\" class=\"container-m block-leadtext-block\">\n    <h3>Comics. We&#8217;ve all held one in our hands at some point. Yet despite a tradition spanning more than a century in Slovenia, comics were long regarded as a second-rate literary form \u2013 entertainment for children, not serious culture. When the Ministry of Culture invited us to develop a communications campaign for the first National Comic Day, we knew this was about more than a promotional assignment. It was about establishing a new national holiday.<\/h3>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #naslov-block-block_63da526a7bdef {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"naslov-block-block_63da526a7bdef\" class=\"container-m block-naslov-block\">\n    <h3 class=\"bela\">Background<\/h3>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #odstavek-block-block_63da52757bdf0 {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"odstavek-block-block_63da52757bdf0\" class=\"container-m block-odstavek-block\">\n    <\/div>\n\n\n<style type=\"text\/css\">\n    #odstavek-block-block_63da54657bdf1 {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"odstavek-block-block_63da54657bdf1\" class=\"container-m block-odstavek-block\">\n    <p>Reading culture in Slovenia is declining. Readership is falling across all generations, most noticeably among young people, who increasingly spend their time in front of screens with ever-shortening attention spans. At the same time, 2025 brought a special opportunity: the centenary of the birth of Miki Muster, one of Slovenia&#8217;s most important comic creators.<\/p>\n<p>The Ministry of Culture decided that 22 November would become National Comic Day \u2013 a date intended to position comics as a legitimate literary and visual form, and to encourage reading and visual literacy across all generations. Slovenia thus became one of the rare countries in the world to officially mark this day.<\/p>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #video-block-block_69fde0daa83de {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"video-block-block_69fde0daa83de\" class=\"block-video-block\">\n    <div class=\"container-m\">\n                                                                        <div class=\"js-player\" data-plyr-provider=\"youtube\" data-plyr-embed-id=\"https:\/\/youtu.be\/oMqixZDzTr8\" data-poster=\"https:\/\/dobrezgodbe.si\/wp-content\/uploads\/2026\/05\/DZ-za-MK-Nacionalni-dan-stripa-Krovni-video-0001.jpeg\"><\/div>\n                                        <\/div>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #naslov-block-block_63dbb21d95624 {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"naslov-block-block_63dbb21d95624\" class=\"container-m block-naslov-block\">\n    <h3 class=\"bela\">Solution<\/h3>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #odstavek-block-block_63dbb22695625 {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"odstavek-block-block_63dbb22695625\" class=\"container-m block-odstavek-block\">\n    <p>We conceived the project as a comprehensive communications campaign running from October to December 2025, built around a simple yet powerful idea: an empty comic frame as an invitation to create.<\/p>\n<p>Comics live in the reader, not in a logo. That is why we designed the visual identity around an empty comic frame \u2013 a space waiting to be filled with someone&#8217;s imagination, with their own character. From this idea grew the campaign&#8217;s headline slogan:<\/p>\n<p>&#8220;I have character. I read comics.&#8221;<\/p>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #video-block-block_69fde101a83df {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"video-block-block_69fde101a83df\" class=\"block-video-block\">\n    <div class=\"container-m\">\n                                                                        <div class=\"js-player\" data-plyr-provider=\"youtube\" data-plyr-embed-id=\"https:\/\/youtu.be\/h6yCiE3KP_I\" data-poster=\"https:\/\/dobrezgodbe.si\/wp-content\/uploads\/2026\/05\/Ministrstvo-za-kulturo-SOF-LANSIRANJE-ZNAMKE-FINAL-0001.jpeg\"><\/div>\n                                        <\/div>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #odstavek-block-block_69fde115a83e0 {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"odstavek-block-block_69fde115a83e0\" class=\"container-m block-odstavek-block\">\n    <style>\n    .wp-comic-list-en {<\/p>\n<p>        color: #ffffff;\n        max-width: 100%;\n        margin-bottom: 30px;\n    }<\/p>\n<p>    .wp-comic-list-en .intro-text {\n        font-weight: 700;\n        font-size: 1.15rem;\n        margin-bottom: 20px;\n        display: block;\n        color: #1a1a1a;\n    }<\/p>\n<p>    .wp-comic-list-en ul {\n        list-style: none;\n        padding: 0;\n        margin: 0;\n    }<\/p>\n<p>    .wp-comic-list-en li {\n        position: relative;\n        padding: 15px 15px 15px 45px;\n        margin-bottom: 12px;\n        background: #fdfdfd;\n        border: 1px solid #e0e0e0;\n        border-radius: 4px;\n        transition: all 0.2s ease-in-out;\n    }<\/p>\n<p>    \/* Comic-style bullet points (Red squares) *\/\n    .wp-comic-list-en li::before {\n        content: \"\";\n        position: absolute;\n        left: 15px;\n        top: 20px;\n        width: 10px;\n        height: 10px;\n        background-color: #d32f2f;\n        border: 2px solid #1a1a1a;\n        transform: rotate(15deg);\n    }<\/p>\n<p>    .wp-comic-list-en li:hover {\n        border-color: #d32f2f;\n        background: #fff;\n        transform: translateX(8px);\n        box-shadow: 3px 3px 0px rgba(211, 47, 47, 0.1);\n    }<\/p>\n<p>    .wp-comic-list-en strong {\n        color: #1a1a1a;\n    }<\/p>\n<p>    .date-highlight {\n        color: #d32f2f;\n        font-weight: bold;\n    }\n<\/style>\n<div class=\"wp-comic-list-en\">\n    <span class=\"intro-text\">The campaign operated on several levels simultaneously:<\/span><\/p>\n<ul>\n<li>We launched the project with a press conference at the Ministry of Culture <span class=\"date-highlight\">(6 Oct 2025)<\/span>, followed by a professional meeting with publishers <span class=\"date-highlight\">(24 Oct 2025)<\/span> \u2013 bringing key stakeholders from the comics community into the project at an early stage.<\/li>\n<li>At the <strong>Tinta Festival<\/strong> at Kino \u0160i\u0161ka, we set up an interactive information point featuring a board, totem and promotional materials, where visitors became part of the story themselves \u2013 through drawing, reading and sharing.<\/li>\n<li>The <strong>central event<\/strong> was held on 22 November at the City Museum, where Minister of Culture Asta Vre\u010dko addressed the audience. The atmosphere was created by the duo <em>Slika z jezika<\/em>, who combined rap and live drawing to create animated stories on canvas.<\/li>\n<li>The campaign continued at the <strong>Slovenian Book Fair<\/strong>, where three events reached both professional and general audiences.<\/li>\n<li>In parallel, a <strong>digital and media campaign<\/strong> ran throughout: we produced a headline video and shorter pieces in the distinctive comic aesthetic of <em>Slika z jezika<\/em>. A dedicated chapter was the <strong>DOOH activation<\/strong> across the DigiLight Center network \u2013 40 LCD displays running from 18\u201324 November 2025.<\/li>\n<li>We produced and distributed <strong>promotional materials<\/strong>: posters, comic bookmarks, stickers and a totem \u2013 all within a unified visual identity combining the logo, color palette, and comic elements.<\/li>\n<li>The story was also taken up <strong>organically<\/strong> by schools, libraries and local media across Slovenia \u2013 without any additional push.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #slika-block-block_69fde150a83e1 {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"slika-block-block_69fde150a83e1\" class=\"block-slika-block\">\n                <img decoding=\"async\" src=\"https:\/\/dobrezgodbe.si\/wp-content\/uploads\/2026\/05\/Nacionalni-dan-stripa-Podoba-1-invert.png\" alt=\"\" \/>\n        <p class=\"siv\"><\/p>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #slika-block-block_69fde15da83e2 {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"slika-block-block_69fde15da83e2\" class=\"block-slika-block\">\n                <img decoding=\"async\" src=\"https:\/\/dobrezgodbe.si\/wp-content\/uploads\/2026\/05\/Nacionalni-dan-stripa-Podoba2-invert.png\" alt=\"\" \/>\n        <p class=\"siv\"><\/p>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #naslov-block-block_65f00f3a8041d {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"naslov-block-block_65f00f3a8041d\" class=\"container-m block-naslov-block\">\n    <h3 class=\"bela\">Result<\/h3>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #odstavek-block-block_63f732394dbb6 {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"odstavek-block-block_63f732394dbb6\" class=\"container-m block-odstavek-block\">\n    <style>\n    .wp-stats-list-en {<\/p>\n<p>        color: #ffffff;\n        max-width: 100%;\n        margin-bottom: 30px;\n    }<\/p>\n<p>    .wp-stats-list-en .impact-intro {\n        font-weight: 700;\n        font-size: 1.2rem;\n        margin-bottom: 25px;\n        display: block;\n        color: #1a1a1a;\n        border-left: 4px solid #d32f2f;\n        padding-left: 15px;\n    }<\/p>\n<p>    .wp-stats-list-en ul {\n        list-style: none;\n        padding: 0;\n        margin: 0;\n    }<\/p>\n<p>    .wp-stats-list-en li {\n        position: relative;\n        padding: 12px 15px 12px 45px;\n        margin-bottom: 10px;\n        background: #ffffff;\n        border: 1px solid #eee;\n        border-radius: 6px;\n        transition: transform 0.2s ease;\n    }<\/p>\n<p>    \/* Comic-style bullet (Red square) *\/\n    .wp-stats-list-en li::before {\n        content: \"\";\n        position: absolute;\n        left: 15px;\n        top: 18px;\n        width: 12px;\n        height: 12px;\n        background-color: #d32f2f;\n        border: 2px solid #000;\n        transform: rotate(-10deg);\n    }<\/p>\n<p>    .wp-stats-list-en li:hover {\n        transform: scale(1.01);\n        border-color: #d32f2f;\n        box-shadow: 4px 4px 0px rgba(0,0,0,0.05);\n    }<\/p>\n<p>    .wp-stats-list-en .stat-highlight {\n        font-weight: 800;\n        color: #d32f2f;\n    }\n<\/style>\n<div class=\"wp-stats-list-en\">\n    <span class=\"impact-intro\">National Comic Day 2025 became a recognisable national initiative with real reach and impact.<\/span><\/p>\n<ul>\n<li><span class=\"stat-highlight\">More than 60<\/span> media appearances across national and local online outlets.<\/li>\n<li><span class=\"stat-highlight\">More than 700<\/span> visitors at live events.<\/li>\n<li><span class=\"stat-highlight\">Nearly 2 million<\/span> impressions (1,988,418) through the DOOH activation.<\/li>\n<li><span class=\"stat-highlight\">A special 4-page feature<\/span> in the Saturday edition of the newspaper Delo (22 November 2025).<\/li>\n<li><span class=\"stat-highlight\">Voluntary participation<\/span> from schools and libraries across Slovenia.<\/li>\n<li><span class=\"stat-highlight\">Project delivered<\/span> within the fixed contract value.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<style type=\"text\/css\">\n    #odstavek-block-block_69fde18ca83e3 {\n        \/* Add styles that use ACF values here *\/\n    }\n<\/style>\n\n<div id=\"odstavek-block-block_69fde18ca83e3\" class=\"container-m block-odstavek-block\">\n    <p>Yet the most important result is not a number. It is the fact that National Comic Day became a genuine cultural event \u2013 with its own identity, community and story that will continue. We created the space. The people gave it character. Because good stories always begin on a blank page.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,16,18],"tags":[],"class_list":["post-2613","post","type-post","status-publish","format-standard","hentry","category-true","category-modern","category-strategic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National Comic Day: How We Gave Character to an Empty Frame - Dobre Zgodbe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dobrezgodbe.si\/en\/national-comic-day-how-we-gave-character-to-an-empty-frame-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Comic Day: How We Gave Character to an Empty Frame - 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