Our recipe
for stellar content
communication

Quality communication is honest, respectful, interesting and memorable – such that it thrills the addressee despite the constant bombardment with information.

play

01

#Strategy

Strategic planning is the binding agent of quality content communication as it ensures a consistent and targetted messaging. Only with comprehensive strategic communication will you be able to engage consumers and encourage them to build a long-standing relationship with your brand.

Non-strategic communication can cost a fortune

If your goals are not clearly defined and your strategy not transparent, your communication cannot yield tangible and consistent results. Even the best videos, advertisements and appearances will not be able to boost the reputation of your brand. They will only contribute to an even heavier bombardment with information.

To make your communication strategic, you need:

  • Clearly established brand values and vision,
  • Well-defined objectives and target audience,
  • A deeper understanding of your target audience – their expectations, needs and pain points.

Want to learn more?
jernej@dobrezgodbe.si

 

02

#Credibility

People are drowning in the a of misinformation, false advertising and irrelevant content. If you want your communication to be convinving and credible, in-depth research is your best bet when preparing content.

Misinformation is easily debunked and hard to forget

Welcome to the information age, when any piece of information is just one Google search away. If you do not double-check your information for crediiblity, your addressees will. They will blame you for your laziness and inaccuracy, and they will call you out for it.

Do your research to ensure that:

  • Your content is suitable for your target audience,
  • The information which you post is fact-checked and accurate,
  • You content is sufficiently detailed.

Want to learn more?
kristijan@dobrezgodbe.si

 

03

#Storytelling

Stories are the most effective medium for transmiting knowledge and information because they are universal. With storytelling, you can excite the interest of your target audience and increase the added value of products, services or brands.

Stories arouse emotions

Whether we like it or not, people are emotional beings. Even when doing business and making decisions, which are supposed to be driven by reason, emotions are the what makes us more susceptible to receiving information. Successful brands are well-aware of this.

In order for your story to be well-received, make sure that:

  • Your story is aligned with your values and vision
  • The storytelling method is suitable for your target audience,
  • You choose the right content format.

Want to learn more?
nika@dobrezgodbe.si

 

04

#Perfection

A well-thought-out strategy and credible content are not a guarantee for effective communication. The real cherry on top is ensuring a high production value and staying on top of the trends, which are leaning in the direction of interactive content.

The devil is in the detail

A generous budget is not enough for communication to be successful. You have to pay attention to detail. Is your message gramatically correct? Did you make sure that you have the copyrights for the music of footage used? Is your copy easy to read? Is there too much exposure in the video?

When producing content, ensure that you:

  • Carefully select the communication channels, media and storytelling methods,
  • Stay up-to-date with your technical equipment,
  • Have a qualifiied and experienced production team.

Want to learn more?
aleksander@dobrezgodbe.si

 

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